We have closeout pricing on this micro-production sake today, and we are able to offer the Lagoon Sho-ku “Ascend” for less than half of its original release price. Lagoon Brewery is one of Japan’s newest sake breweries, built on the waterfront of Fukushima Lagoon in Niigata Prefecture, one of Japan’s 100 natural wonders, and surrounded by a landscape known for wintering swans and views of the Gozu mountain range. Its existence is especially notable because Japan did not issue new sake brewery licenses for many years, meaning anyone wanting to start a new sake company typically had to buy an existing brewery to acquire its license, making the process prohibitively expensive and limiting opportunities for a younger generation to bring new ideas into the industry. After years of appeals, regulations were eased, and Lagoon was granted a license to produce sake, albeit with the condition that production focus on the export market. This Junmai is made from Takanenishiki rice (a cold-climate variety) polished to 65%, giving it a clean yet expressive profile of steamed rice, pear, citrus, fresh herbs, and a subtle savory edge. The palate is smooth and lifted, showing good freshness, gentle umami, and a dry, lightly mineral finish. It's a very versatile Junmai with enough texture for food but enough clarity to drink easily on its own. At this special closeout pricing, it is a remarkable buy for anyone looking to explore modern Japanese sake with real personality. Quantity is limited, so act quickly!